d. Retail Identity


  • Retail in this location will predominantly serve the waterfront park, visitors to future civic uses and the marina.
  • Include ground floor entrances.
  • Storefront transparency should be at least 65%.
  • Colonnades are appropriate for ground floor retail.
  • Retailers, whether a local or national retailer, should display distinctive retail facades.


  • Use of low impact (sustainable), high quality, durable facade materials is encouraged for retail facades. Examples include:
    • Wood
    • Masonry
    • Glass
    • Stucco (or EIFS at 4 feet above grade or higher)
    • Stone
  • Include colors and articulation in facade materials.

People Sitting on the Pier Storefront Boats Docked on the Pier Pier Park Entrance Sign

Brooks Shoes for Kids Sign